What is 280 maternity’s background in maternity fashion?

280 maternity creator Steven Brandwayn has been in the fashion business for the past 10 years, and his family has been in the business for the past 30 years.

What motivated you to enter the maternity fashion world?

We saw the need for cool and affordable maternity clothes. We felt that the market was defined by classic and cute lines, and that there was an opportunity to bring to the market something different – something fresh. 

What makes the 280 maternity line different from others? 

Ours is fresh, fun and functional. Our Basics Collection covers the essentials, and our seasonal collection has fun, stylish pieces. The 280 maternity woman is feminine, energetic and confident – our collections bring out her glow. In addition, our products are functional in that we use the softest, most breathable fabrics, which hug the body in a comfortable, flattering way.

When was the 280 maternity line first created? Has the design changed much since the line first came out?

The line was created December 2005. The focus and design direction has always been to provide moms-to-be with a modern take on maternity wear.